Strategy for Competitive Advantage of Traditional Sunda Food

Dikdik, Purwadisastra and Indarta, Priyana (2021) Strategy for Competitive Advantage of Traditional Sunda Food. Advances in Social Science, Education and Humanities Research, 536. pp. 161-164. ISSN 2352-5398

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Abstract

The West Java millennial generation is considered to dislike Sundanese traditional food, this is due to several factors, this study aims to determine the right strategy to improve the competitiveness of Sundanese traditional food in their own area, the research method used is descriptive with a qualitative approach, the results of the study using a matrix IFAS and EFAS are known to have several strengths, opportunities but there are also weaknesses and threats which of course need to be improved by making taste innovations, increasing the ability of traditional Sundanese food processing experts and of course increasing competitiveness with international products that have flooded West Java.

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PERPUS PERPUSTAKAAN UNIBI
Date Deposited:	23 Apr 2021 06:12
Last Modified:	25 Jul 2022 04:26
URI:	http://repository.unibi.ac.id/id/eprint/29

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