Ready-To-Eat: Repackaging Food as a Turn Around Strategy for Indonesian MSME’s During Covid-19

Bob, Foster (2021) Ready-To-Eat: Repackaging Food as a Turn Around Strategy for Indonesian MSME’s During Covid-19. In: Proceedings of the First International Conference on Science, Technology, Engineering and Industrial Revolution (ICSTEIR 2020).

	Text (ARTIKEL) B.PI.4. Ready-To-Eat Repackaging Food as a Turn Around Strategy for Indonesian MSME's During Covid 19.pdf - Published Version Download (1MB)
	Text (TURNITIN) B.PI.4.T. Ready-To-Eat Repackaging Food as a Turn Around Strategy for Indonesian MSME's During Covid 19.pdf - Additional Metadata Download (2MB)
	Text (REVIEWER) B.PI.4. Ready-To-Eat Repackaging Food as a Turn Around Strategy for Indonesian MSME's During Covid 19.pdf Download (1MB)

Abstract

The opportunities of profitability in the restaurant and fast food business sectors are getting weaker as people's purchasing power decreases due to the Covid-19 pandemic. Business units are closed for longer and even permanently due to expenses that are not balanced with turnover. The Covid-19 pandemic has changed the habits of people who use more free time not to go to crowded places such as restaurants because of reasons to save , and maximize food needs by making your own or buying at the seller closest to the house. The decline in the purchasing power factor in all Indonesians due to reduced income has also resulted in a decrease in food spending at restaurants. Moline’s are one of Indonesian MSME’s located in Bandung City that been impact by this new consumer habits. To adapt the changes in the consumption pattern of the product, repackaging is carried out accompanied by changes in cost efficiency and production management as well as the calculation of Moline’s equity trying to increase intention to buy. This research aim to investigates whether the turnaround strategy and repackaging strategy can enhance consumer intention to buy, approached by quantitative and partial least square method for testing the hypothesis. Result shown with 150 people taken as samples, new packaging and turn around strategy enhance the intention to buy as much as 84,92%.

Item Type:	Conference or Workshop Item (Keynote)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	lppm Universitas UNIBI
Date Deposited:	21 Jun 2021 02:40
Last Modified:	24 Aug 2021 04:06
URI:	http://repository.unibi.ac.id/id/eprint/318

Actions (login required)

View Item